Comment

UK War Risks is an independent, mutual war risks association with over 100 years’experience in serving UK and international shipping. They concentrate exclusively on war risks insurance and as a result their members benefit from unwavering focus, expert knowledge and a deep understanding of the complexities that accompany this specialist area of marine insurance.


Response

In a similar way to that of ITIC, we have helped UKWR develop their brand identity, ensuring its brand fits comfortably within the Thomas Miller family. Clear Signal have become the brand guardians working on behalf of a number of the TM Clubs. However it has also been important to reflect each businesses unique offering either though written content, imagery, or in most cases, both.


Response

UKWR needed to a fresh suite of marketing tools, energising a sales push. The launch was planned to coincide with a member cocktail party. Clear Signal produced a suite of marketing tools, including a positioning brochure, a number of pop up panels and a pocket sized risk map giveaway. All comments we received back were very positive, and is helping UK War Risks convert new members in 2014.

Author: Marina Jones