Creating visual impact and for a national televised event

The challenge

Since their inception in 2009, we have been tasked with the design and production of all graphic communications for The Military Awards, including the design of an iconic logo, multiple large format graphics (24 metres long!), giveaways and awards brochure. The challenge has always been to create a brand that conveys a stunning visual impact for all award attendees, showcasing the bravery of military personnel through the best imagery.

The solution

Each year we select the best military photography and weave them into the 'Millies' identity, creating a visual narrative of the military operations that have taken place that year, and that inform the awards presented. The design route has always been one of striking visual impact, connecting the primary palettes of the Army, Navy and RAF into a continuous graphic band that suggests combined strength and effectiveness. Each year the identity evolves incrementally - staying true to its origins but ensuring a subtle visual contrast is adopted to allow each awards ceremony to stand alone.

The outcome

Our expertise has been employed for 6 years on this prestigious project and we're delighted to continue partnering with The Sun team. Each year The Millies gets greater coverage (the ceremony is broadcast on ITV 1) and increased recognition nationwide. We are delighted to play our part each year.

 

The Sun Millie Awards ceremony The Sun Millie Awards 2014 brochure cover detail

Our client says:

A huge thank you for the tremendous part Clear Signal played in the Millie Awards. I'm rather overwhelmed with the feedback we have had - we've had the most amazing response from so many of the guests - celebs, nominees, military chiefs, they all seem to be thrilled with the event. Onwards and upwards to next year - the brain is already excitedly buzzing around with thoughts on how we move forward with it.

Lorna Carmichael, PR Manager, The Sun

What did we do?

Visual identity

Logo

Large format graphics, banners and posters

Print literature, including brochure

Image re-touching

Promotional items

The Sun Millie Awards large format graphic detail

The Sun Millie Awards 24 metre large format graphic detail

The Sun Millie Awards brochure cover

The Sun Millie Awards ceremony - Bradley Wiggins

The Sun Millie Awards brochure spread

The Sun Millie Awards ceremony - HRH Prince Charles arrives