Clear Signal - Clear Signal is a graphic design and marketing agency based in Hampshire, UK. We offer brand identity creation, leading edge web development, design for print, advertising, marketing strategy and campaign management. Call us on 01256 370910 for further information.
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Work |Jane Packer Delivered
Description
Jane Packer is one of the world's leading flower arrangers and designers. Her brand had been developed over many years and has worldwide recognition. Several hundreds of people have attended her training courses in London, New York and Tokyo.
We were approached to create the marketing strategy, plan, online brand and implementation of her eCommerce website, within a very short timescale.
The comprehensive campaign involved:
- Design and development of the e-commerce website
- Direct mail insertions into national press colour supplements
- PR launch campaign, and press launch leaflets
- Packaging design
- Visual branding, including all photography
- Email marketing
Our solutions helped position Jane Packer Delivered at an affordable premium to the market, providing luxury and style for the home. It was essential to enhance and enrich the brand, through providing a consistently great experience, throughout the buying process. The launch was a success measured across all objectives. Seventy journalists attended the press launch and customer satisfaction with the service has been excellent, with overwhelmingly positive feedback.
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