Jake Watkins, Head Chef and Proprieter of Michelin starred restaurant JSW asked us to design and build a ‘beautiful and simple to use’ website that conveyed his superb menu of modern British cuisine.
To compliment the restrained styling of the site, we recommended commissioning photography
(by Spencer) to illustrate and emphasise the quality and attention to detail of the food, wine and its preparation, and the stylish, minimal interior. Large scale images are looped behind the content area and revealed in full by a rollover. This was a great way to emphasise the personality of Jake’s menu and his lively kitchen atmosphere.
The visual and functional impact of the site has attracted many positive comments from customers and received fantastic feedback from those in the industry - particularly rival restaurants! Following this we designed a set of postcards showcasing the restaurant with a simple, elegant typographic layout.