Power Efficiency was founded in 1999 with the prime objective of bringing a fully-rounded, strategic approach to the business of energy management. Their core business covers areas such as energy procurement, energy reduction, auditing and the introduction of new technology. Power Efficiency constitute a known and respected voice with every key supplier in the utilities markets, and also with legislative bodies, including the UK and EU governments.
Clear Signal helped develop both a business and marketing communications plan which examined the market place in which Power Efficiency operates, identifying opportunities for growth, and strategic options based on defined and agreed business goals and objectives.
We created a visual framework to bring the brand further to life and to unite the various Power Efficiency messages. We explored the guiding principles behind the framework and demonstrated how to apply this consistently and creatively throughout their full range of marketing materials.