Snap-on Business Solutions is a global provider of enterprise data software, solutions and services, highly focused on the automotive, power equipment and powersports markets. Their long-term strategy is to offer customers a comprehensive and essential suite of software products that enable them to manage and analyse complex business critical information involving aggregating, validating, forecasting and adding value to disparate sources of automotive data.
Snap-on Business Solutions required an integrated marketing communications plan for 2008/9 helping with lead generation to increase and reinforce global sales. Working directly with the European product and marketing director, we implemented the plan before commencing the design work and production.
For over 3 years Clear Signal have developed and honed the Snap-on Business Solutions brand identity - launching multi-language product collateral to key audiences and potential customers worldwide, whilst always conveying a consistent message for the business and its highly technical product suite.