The Champion Group of Companies offer an integrated range of building services, including brickwork, complex scaffolding and property and site development. They are respected by leading architects and surveyors, as well as some of the country’s foremost commercial and domestic property developers. Their services are focused in a well defined area of Southern England with team of more than 350 qualified operatives.
They have a long-established reputation as a group of companies with a high level of skill and craftsmanship that cares about the integrity of the finished project. They also have a strong community involvement sponsoring numerous sports teams and activities.
Until our engagement, The Champion Group had disparate and inconsistent marketing communications, leading to confusion both externally and internally. We were approached to help establish a clear and striking group brand identity and briefed to retain visual links to previous ones (namely the laurel leaf which has become synonymous with the name). We have since launched the new brand with a full stationery suite for the group, a corporate CMS website, printed literature, signage systems, vehicle livery and advertising.
We also developed and launched the Champion Homes content managed site simultaneously to the Group one.