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JS Penny Consulting brand creation and launch


JS Penny Consulting brand creation and launch

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A recent commission completed: The brand creation and website launch for JS Penny Consulting, a start-up business specialising in technical financial services, including financial reporting, auditing and anti-money laundering.

The requirement was for a visual identity that reflected specialist financial expertise, with the crucial additional element of conveying a forensic eye for detail. JS Penny customers will be blue-chip organisations, professional bodies and government agencies, so the highest level of credibility is required as a pillar for the brand. Several visual elements have been employed to articulate these values - take a look at the website and let us know what you think.

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