Over the course of the last month we've been tasked by property specialist Chestertons, to undertake a creatively led messaging project, resulting in a set of powerful campaign concepts and themes for a dedicated brand awareness campaign. The campaign will run throughout South West London over a period of months, taking the form of direct mail and advertising, with the aim of raising awareness of the Chesterton brand and their extensive network of 14 offices spread throughout the SW postcode area.

Our task was to distil Chestertons core South West London offering into strong, memorable and catchy messages that would support several creative routes. Working alongside Chestertons Marketing Director, Giles Milner, we identified and developed a common theme - and applied it to 3 separate routes, all communicating Chestertons expertise and reach within the SW London area.

The campaign will be launched imminently. So watch this space...

Author: Spencer Ide