CCH (a Wolters Kluwer Business) is the only global provider to specialise in providing information, software and services to tax and accounting professionals in business and practice. They support over 20,000 professionals in the UK where they provide online reference information, software, continual professional development and fee protection services.
The upcoming changes to accounting regulation will result in current UK GAAP being phased out, providing an opportunity to generate new revenue streams and services which leverage CCH assets in content, software and consultancy. Although new UK GAAP is not mandatory until 2015, accountants will need to have things in place two years before this date.
Clear Signal created a content managed website for CCH which helped its customers, and in turn their clients, in understanding the changes and what it means to them. The site (newukgaap.co.uk) also acts as a shop front to CCH’s full range of products and services around new UK GAAP.
Targeting accountants and auditors, we created a user friendly and impactful website that raises awareness of the new UK GAAP and disseminates complex technical information in a clear and engaging way - including an interactive 'live' timeline that shows progress through go-live dates and adoption deadlines.