Download 'The Millies' case study for the full visual story

For the 10th consecutive year we are showcasing our work for The Sun Military Awards (The Millies) 2017 - this year held at the beautiful Banqueting Hall in London and attended by military personnel and their families, politicians from all parties and several tables worth of celebs from the music, acting and sporting worlds.

Clear Signal are the brand guardians for The Millies, ensuring that the visual styling reflect the significance of this established event. As part of the ongoing collateral development we developed a library of ‘film-like’ master images taken from the best of the Army, Navy and RAF - of which drama, energy and action determined these key choices. The images were then developed into a huge multimedia roll-out of collateral that spanned banners, walk-ways, print literature and awards video presentations. Our Client was thrilled!

Since inception in 2008 (the concept was originated by HRH Prince Charles), Clear Signal has been responsible for the design, production and visual management of The Sun Military Awards, including design of the iconic logo, multiple large format graphics (24 metres long!), gifts, awards brochure, literature and video presentations - all to a tight and very fixed deadline.

Our annual brief is simple and direct; create (and evolve) a stunning, high impact multimedia visual brand for all award attendees and the wider public, showcasing the bravery and sacrifice of our military personnel through the best imagery.

Author: Spencer Ide

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