Below is our newly released rebrand and web build for international commodity traders Group Sopex.

Having traded (mainly) sugar from its London base since 1894, Group Sopex has a strong heritage and formidable brand awareness with growers and commodity traders around the world. Trading sugar, cocoa and coffee as well as offering specialist consultancy, Group Sopex has offices in Belgium, Vietnam, Indonesia and Brazil.

We were briefed to re-imagine the brand and build a content managed website to reflect their global stature and business values, in 2012. The ‘S’ mark design has been part of the brand for many years and an evolvement was needed to keep a link to the heritage and history of the business.

Clear Signal rebrand for commodity traders Group Sopex - logo designClear Signal rebrand for commodity traders Group Sopex - design for website homepageClear Signal rebrand for commodity traders Group Sopex - design for website content pageClear Signal rebrand for commodity traders Group Sopex - design for website content page 2

Author: Spencer Ide