YouTube (after Google) is now the second largest search vehicle on the internet, with an average number of search requests larger than Bing, Yahoo, Ask and AOL combined.

You Tube processes on average 3 billion searches per month, making it the third most visited website (after Google and Facebook).

YouTube has seen a 50% growth in video watch time over the last 3 years, with 50% of this growth viewed on mobile devices.

 

8 good reasons why video content on YouTube should be high on your list of priorities when it comes to your digital marketing plan.

1. Marketing on YouTube will help you get found on Google

Videos are appearing more often in Google’s search results, illustrating that it considers video to be as important as text-only pages. Take advantage of this by writing high-quality articles and creating complementary videos hosted on YouTube. This builds good backlinks to your website, raising your ranking in the search results.

You also increase the authority of your website by utilising YouTube in this way and the more authoritative Google considers your website, the higher all your pages will rank in search results.
 

2. Optimise your visibility

When people search for information on YouTube they are actively trying to learn more about specific products or services. By increasing the quantity (and quality) of your YouTube videos you will optimise your visibility, making it easy for potential customer to find the information they are looking for.
 

3. Video can help you stand out from the crowd

For a customer to buy into your product or service you not only need to be discoverable but also stand out.

With thousands of blogs being published every minute, losing visibility is easy. If only a few of your competitors have a strong YouTube presence, you can use this to make your business stand out. It is also an excellent opportunity to reach a customer base that your competitors are not reaching.
 

4. Take advantage of how people learn

Fact – 65% of people are visual learners, 30% are aural learners and 5% are kinaesthetic learners*. People are more likely to watch a three minute video clip than read a two page article.
 

5. Videos can easily be shared

Videos can easily be shared by your website visitors (embed functions are usually available on video hosting websites), making it almost effortless to share your video on their own sites and social media channels.

Sharing text is much more complicated as readers will have to obtain permission before they can use written content. Google penalises websites found with plagiarised content but this is not the case with video.
 

6. Producing a video does not need to be prohibitively expensive

Although creativity is the most important tool for video production, engaging content is the product of hard work and research. With high-quality video content even a basic (but well-crafted) video is a great asset.


7. Video as part of your content marketing strategy

There are many forms of media that can form part of your content marketing strategy. Imagery, e-shots, brochures, infographics and presentations can all inform, educate and entertain clients but video is arguably the most engaging method.
 

8. Everyone loves videos

Various statistics have shown that a majority of online consumers would trust promotional videos, and that video content can improve conversion rates for e-commerce websites.

As the largest source of videos on the web YouTube plays a huge role in brand awareness and social media development. Like any other kind of social media, it requires resources to create and promote the content and monitor the channel. You need to make sure that you understand how people use YouTube to optimise your efforts.

 Clear Signal has a solid understanding of the most effective way to communicate your brand and message, using sharp scripting and stunning visuals to create videos that have real impact and get people talking. 

Our experience and expertise in producing corporate, commercial and brand videos enables us to fit a wide range of budgets and requirements. 
 
*Social Science Research Network

Author: Marina Jones

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