Giving an established global education brand a visual boost

The challenge

CEM is the leading provider of supported distance learning for real estate and construction professionals. They have been playing a key role in the property world for more than 90 years. The CEM cover almost every property-related topic at diploma, degree and postgraduate level, as well as providing professional development courses and tailor-made corporate training solutions. Our task has been to re-imagine the visual identity for an increasingly sophisticated and digital-savvy audience, in the competitive marketplace for international students.

The solution

We created a bold, striking look and feel that reflects The CEM's forward-thinking and innovative approach. The visual branding features a distinctive fresh approach through the use of vibrant colours, imagery and intelligent content across all communications including new prospectus designs, brochure suites, exhibition literature and graphics, advertising - and a new corporate video. Simply put Clear Signal created stand out visual communications for the CEM brand. No confusion, in this competitive marketplace just simple bold context with no jargon.

The outcome

We are really delighted to be working with the CEM through this period of growth and change. To be able to bring a clear marketing direction to aid the business direction is proving to be challenging and rewarding. We will continue to promote marketing initiatives by developing the College’s website and other digitally based marketing activities in the near future.

 

College of Estate Management prospectus design College of Estate Management visual identity

Our client says:

Clear Signal changed our view on the power of great design. They've helped inject fresh personality into our brand by getting deep into its complexities and coming up with creative solutions that stand out. They field a talented and dedicated team - covering graphic design, video production and copywriting. Clear Signal have really made a valuable contribution and we fully intend to keep the partnership going into the future.

Meryl Bonser, Head of Marketing & Alumni Relations, College of Estate Management

What did we do?

Brand development

Visual identity

Print literature, including prospectuses

Video production

Large format graphics

Exhibition stand and graphics

Advertising

College of Estate Management prospectus cover design

College of Estate Management prospectus spread

College of Estate Management prospectus spread detail