A service offered by the Chemring Group, Blueprint is a unique software tool which enables quick and easy design, deployment and management of network cryptographic endpoints, reducing the costs of managing secure multi-site networks. A challenge to communicate! The brief was simple: create a responsive website that would clearly explain the offering and benefits of the service which could then be downloaded after purchase. Blueprint Secure's core audience are senior technical operatives and managers.
As a complex digital offering, Blueprint Secure needed to have a strong visual appeal without resorting to typical 'tech' clichés. We took the approach of considered visual impact - employing a cool colour palette combined with 'network' iconography and abstract technical backgrounds. Concise messaging was given prominence with easy to read, uncluttered copy alongside. The site was designed as a responsive experience.
The solution to what seemed like a difficult visual challenge was received with universally positive feedback from the client upon launch. Subsequently, the site has gathered positive user reviews with visits, purchases and downloads all increasing in line client expectations.
Fully responsive website
Image creation and retouching