A leading-edge digital service marketed effectively online

The challenge

A service offered by the Chemring Group, Blueprint is a unique software tool which enables quick and easy design, deployment and management of network cryptographic endpoints, reducing the costs of managing secure multi-site networks. A challenge to communicate! The brief was simple: create a responsive website that would clearly explain the offering and benefits of the service which could then be downloaded after purchase. Blueprint Secure's core audience are senior technical operatives and managers.

The solution

As a complex digital offering, Blueprint Secure needed to have a strong visual appeal without resorting to typical 'tech' clichés. We took the approach of considered visual impact - employing a cool colour palette combined with 'network' iconography and abstract technical backgrounds. Concise messaging was given prominence with easy to read, uncluttered copy alongside. The site was designed as a responsive experience.

The outcome

The solution to what seemed like a difficult visual challenge was received with universally positive feedback from the client upon launch. Subsequently, the site has gathered positive user reviews with visits, purchases and downloads all increasing in line client expectations.

 

Blueprint Secure responsive website Blueprint Secure responsive website content page

What did we do?

Fully responsive website

Image creation and retouching

Blueprint Secure responsive website mobile view

Blueprint Secure responsive website mobile content page