Presenting in-depth information and complex environmental data in a clear, engaging graphical format

The challenge

Finlays Group comprises a number of organisations operating in the global tea, coffee, flower and logistics industries. Part of the Swire Group, they recently completed a rebranding exercise which adds vibrancy and consistency to a traditional brand, providing a greater sense of inclusion for Finlays employees, and a clear presentation of unity towards global customers. Other acquisitions have required us to conduct in-depth brand research and strategic reports to further clarify the direction and implementation of the brand.

The solution

Our brief was to develop the re-brand into a key piece of communications - their Sustainability Report. A clear aspect of the on-going brief was to present complex and in-depth data in an engaging format in this single piece of communication. We introduced the new colour palette and new imagery sourced from our various art directed photoshoots in Kenya and Sri Lanka. We redefined how they use their typography and infographics, and created a whole new look and feel for the report critically that engaged with a wide and engaged set of stakeholders. This gave Finlays a fresh and confident way of presenting sustainability, and its importance to our world.

The outcome

Following the successful implementation of the ongoing Sustainability Report we are working with other Finlays businesses to produce a range of online applications and printed collateral and, including the production of various Group-wide sustainability projects.

 

Finlays Sustainability Report cover Finlays Sustainability Report spread

Our client says:

My engagements with Clear Signal have been creative, productive and fulfilling. Importantly, they have also been good fun. This is a great blend of attributes.

Simon Large, Director, Finlays Group

What did we do?

Brand development

Annual Sustainability Report

Photography - shoots in the UK, Kenya and Sri Lanka

Website

Product Intranet

Finlays Sustainability Report cover detail

Finlays Sustainability Report page and text detail

Finlays Sustainability Report spread detail

Finlays Sustainability Report page and graph detail

Finlays Sustainability Report page detail