The HCR Group are an established, leading UK company offering relocation and property services. Mytas was a new brand idea created internally that was developed as a unique market proposition to specifically appeal to a professional, tech-savvy and cost-savvy audience when purchasing corporate housing solutions.
Our brief was well defined - we had to produce a solution that referenced the above, providing a WOW factor to an otherwise stale sector. Vivid, deep orange and cyan became the primary palette. A subtle, contemporary logo was developed, alongside a sleeved, Z-fold brochure and parallax scrolling responsive website. Imagery was key - out with typical square-on images of dull housing. In with an eclectic mix of, well, all sorts, as you'll see.
Since launch Mytas has ruffled feathers and opened eyes within this large and under-the-radar sector. Brand awareness has been quick to gain traction and solid sales leads have been developed and closed with significant corporate contracts a result.
Visual identity and brand creation