Consistent visual impact is key to engaging an expert global audience

The challenge

The UK Defence Club is the largest insurer of its kind in the world, providing cover for ship owners and operators. Clear Signal have actively been briefed to produce and manage all aspects of marketing on behalf of UKDC, part of the Thomas Miller group. Thomas Miller recently implemented a set of brand guidelines from which we have been aligning and developing all communications.

The solution

As a team we have worked with Thomas Miller for over 15 years, and UKDC for 20 years. Our task has always been to manage UKDC's visual brand communications, creating innovative marketing solutions that engage with UKDC’s wide and varied global maritime audience. We are now working with the UKDC management team to develop a marketing strategy for 2015/6, for digital, brand-led and reporting materials.

The outcome

Clear Signal have become the brand guardians working on behalf of a number of the Thomas Miller Clubs. However it has also been important to reflect each businesses unique offering either though written content, imagery, or in most cases, both. UKDC understand the power of effective marketing solutions, employing intelligently written copy, together with powerful messaging and imagery. These factors have all enhanced the recognition and prestige of their brand worldwide.


UK Defence Club hard-bound brand book UK Defence Club hard-bound brand book spread  

Our client says:

Similar to ensuring that your house is tastefully decorated - Clear Signal are a company with an eye for detail and one you can rely on to make sure your company, its values and its aspirations are expressed as you would truly want them to be.

Daniel Evans, Chairman and Club Manager, UK Defence Club

What did we do?

Brand development

Visual identity

Annual Report and Accounts

Print literature, including brochures, financial statements and Rules book



Exhibition graphics

UK Defence Club hard-bound brand book detail

UK Defence Club report detail

UK Defence Club report cover with spot UV

UK Defence Club website responsive splash page